Hi I'm Karen Lah.

SwoopCreative is led by Karen Lah – a promotion industry veteran.

For more than 30 years she managed the topical and creative process for CMG Pittsburgh.  Karen has won everything from Promax Gold to Emmy’s to Telly Awards for her work. Karen has curated a team of the best news industry writers and editors who will produce viewer centric topicals for all your station platforms.

Hi I'm Jessica Fera.

From news to marketing, social, digital and nationally award-winning commercial production, Jessica Fera did it all in her nearly 20 year career with Cox Media Group and is ready to use her expertise to streamline and elevate your station’s brand message. As promotion manager in one of the most competitive local news markets in the country, Jessica knows how to maximize resources to get results. 

Award Winning Marketing Team