Welcome To
Swoop
Creative!
Where local news industry veterans with over 30 years of experience in news marketing will be producing your news topicals. Inside this page you will find an easy to use client portal for us to securely and seamlessly exchange content files.
Award Winning Marketing Team
About Us
Let Us Swoop In And Take The Stress Off Of Your Stations
SwoopCreative is led by Karen Lah – a promotion industry veteran. For more than 30 years she managed the topical and creative process for CMG Pittsburgh. Karen has won everything from Promax Gold to Emmy’s to Telly Awards for her work. Karen has curated a team of the best news industry writers and editors who will produce viewer centric topicals for all your station platforms.
How It Works
Compelling News Topicals Entice Viewers to Watch
We are a topical news hub.
We are experts at news topicals because that’s all we do.
Stations upload daily news story facts and video to our site through their fast and secure client portal
Swoop uses our expertise to craft topical promos and social marketing that stands out
Swoop sends ready to air topical promos and social marketing back to the stations
